SEIU launches $3M ad buy to promote American Jobs Plan

The Service Employees International Union (SEIU) on Thursday launched $3 million in television ads to demand Congress pass the American Jobs Plan.

The union, which is the largest health care union and has 2 million members, will run the ads in the Washington, D.C., Beltway area, as well as in Arizona, West Virginia, Colorado, Georgia, Maine, New Hampshire, Virginia and Nevada to target the senators from those states.

“It’s time to invest in care, to give working families the support they need and jump-start our economy with good new jobs for caregivers,” the ad says. “Congress, pass President Biden’s plan and invest in care jobs now, because care is essential.”

Biden’s plan invests $400 billion in home and community-based care in an effort to solidify infrastructure of the care economy by creating jobs for care workers. The investment would aim to create new jobs and offer caregivers a raise, strong benefits and the ability to join a union.

“The vast majority of voters across party lines support the American Jobs Plan’s $400 billion investment in home- and community-based care jobs. It’s an economic game changer for an essential workforce made up predominantly of Black, Latina, Asian and immigrant women. And without the care they provide, the rest of our nation can’t get back to work,” Mary Kay Henry, SEIU president, told The Hill in a statement. 

She called for Congress to quickly pass the plan to invest in union care jobs.

“Now is not the time for partisan politics or excuses—it’s time to get this done. Voters are watching,” she said.