Teens more likely to try e-cigs when exposed to ads, study finds

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Teens who watch an advertisement on TV for electronic cigarettes are more likely to try them in the future, according to a new study by RTI International. 

The study, conducted by Matthew Farrelly, a chief scientist at the nonprofit research and development firm, found adolescents exposed to four e-cigarette ads reported a 50 percent higher likelihood of future use. The same group was also more likely to have positive attitudes about e-cigarettes.

{mosads}The e-cigarette advertisements used for the study, which was published in the American Journal of Preventive Medicine, featured celebrities who touted e-cigarettes as a “smarter alternative” that you can “smoke virtually anywhere,” “without the guilt,” and “enjoy … without affecting the people” around you.

“Compared with adolescents in the control group, those experimentally exposed to e-cigarette advertising were significantly more likely to believe that e-cigarettes are safer than cigarettes, can be used where smoking is not allowed, can be used without affecting those around them, and are a good way to express their independence,” the study said.

E-cigarette use has risen rapidly in the U.S. in recent years. The study found U.S. sales have doubled every year since they were introduced, reaching $2 billion annually in 2013.

Data released earlier this year from the Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration’s Center for Tobacco Products found e-cigarette use among middle- and high-school students has tripled in the last year.

The FDA has yet to finalize its deeming regulation, which would for the first time regulate all tobacco products including e-cigarettes and cigars. The agency has proposed an 18 and older age limit on e-cigarette sales and warning labels on packaging.

Tags Adolescence Cigarette Electronic cigarette Ethics Family Smoking Prevention and Tobacco Control Act Habits Health Human behavior Smoking Social Issues Technology Tobacco Tobacco advertising

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