New York Times will no longer appear on Apple News

The New York Times announced Monday that it has terminated its relationship with Apple News.

Articles from the Times will no longer appear on the Apple News feed available on the company’s devices.

In a memo announcing the change, the Times’ chief operating officer, Meredith Kopit Levien, said that the Apple partnership has failed to bring in more readers.

“Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules,” she wrote.

“Our relationship with Apple News does not fit within these parameters.”

A spokesperson for Apple shrugged off the Times’s decision, saying the outlet was only offering “a few stories per day.”

“We are committed to providing the more than 125 million people who use Apple News with the most trusted information and will continue to do so through our collaboration with thousands of publishers,” Apple said in a statement to The Hill, listing major outlets including The Washington Post and Wall Street Journal.

Apple launched its news platform in 2015, offering a new way for outlets to work with Silicon Valley that didn’t involve competing for ad revenue.

Last year, it introduced Apple News Plus, a subscription service inside the original app offering access to paywalled platforms for $9.99 per month.

While several outlets joined that service, the Times did not.