YouTube, Netflix reduce stream quality to ease strain on internet in Europe

Netflix and YouTube have announced that they would be reducing their quality of streaming in Europe to lessen the strain on the continent’s internet capabilities during the coronavirus pandemic.

The moves comes after European Union Commissioner Thierry Breton, who oversees the EU internal market, implored streaming services to switch all streams to standard definition in a Wednesday tweet. 

“To beat #COVID19, we #StayAtHome,” Breton tweeted. “Teleworking & streaming help a lot but infrastructures might be in strain. To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.”

Important phone conversation with @ReedHastings, CEO of @Netflix

To beat #COVID19, we #StayAtHome

Teleworking & streaming help a lot but infrastructures might be in strain.

To secure Internet access for all, let’s #SwitchToStandard definition when HD is not necessary.

— Thierry Breton (@ThierryBreton) March 18, 2020

YouTube said on Friday that it would be switching to standard definition in Europe for the next 30 days.

“We will continue working with member state governments and network operators to minimize stress on the system, while also delivering a good user experience,” YouTube said in a statement to Bloomberg.

Netflix released a similar statement on Thursday.

“We estimate that this will reduce Netflix traffic on European networks by 25 percent while also ensuring a good quality service for our members,” the company said.

JUST IN: Netflix is reducing traffic on European networks by 25% “to preserve smooth functioning of the Internet during COVID19 crisis” pic.twitter.com/ilvynvR8X1

— Hadas Gold (@Hadas_Gold) March 19, 2020