NYSE traders allowed to wear jeans on trading floor for Levi’s IPO

Traders on the floor of the New York Stock Exchange will be permitted to wear jeans on Thursday as Levi Strauss Co. officially goes public for the first time in decades.

{mosads}The stock exchange said in a news release that the regular dress code will be suspended and traders will “wear head-to-toe Levi’s denim.” The company will begin trading on Thursday under the ticker symbol LEVI.

Jeans are not typically allowed on the trading floor.

To commemorate its first day of trading, Levi’s will host a tailor shop outside the stock exchange, the NYSE said in a release. 

 

Levi’s filed to go public last month and will return to the stock market after spending the last 34 years as a family-owned company. It sold $623.3 million in shares on Wednesday ahead of its first day of trading.