Joy Reid warns Black voters about Amber Rose: ‘Do your own research’

MSNBC’s Joy Reid urged Black voters to do their “own research” into the GOP and former President Trump following entertainer Amber Rose’s address at the Republican National Convention on Monday evening. 

“I don’t know anyone who takes their political cues from Amber Rose, but just in case you do, you might want to duplicate doing your own research, because she might not have done it thoroughly,” Reid said following Rose’s speech. 

The former reality TV star hit the convention stage in Milwaukee on the first night of the convention to give an impassioned endorsement of former President Trump. 

“I’m no politician and I don’t wanna be, but I do care about the truth, and the truth is that the media has lied to us about Donald Trump,” Rose said. “I know this because for a long time, I believed those lies. … I believed the left-wing propaganda that Donald Trump was a racist.”

Rose in 2016 called Trump an idiot and “so weird.” 

She said Monday that her perspective began to change when she started doing her own research and meeting Trump’s “red hat-wearing supporters.”

“I realized Donald Trump and his supporters don’t care if you’re Black, white, gay or straight. It’s all love,” Rose said. “And that’s when it hit me: These are my people. This is where I belong.”

Trump has been hoping to build upon his 2020 success with Black voters, when he gained about 12 percent of their support. 

This year, he has tried to use prominent Black leaders such as Sen. Tim Scott (R-S.C.) and celebrities including young rapper Sexxy Red to recruit Black voters. 

While some, like CNN commentator Van Jones, seemed to think Rose’s words may resonate, Reid said she is “dubious” Rose’s endorsement will speak to Black voters, in part because Rose appears racially ambiguous and has previously been accused of trying to downplay her Blackness.

Rose, whose father is white and whose mother is Black, has previously said she does not consider herself a Black woman. Rose later said she was not denying her Blackness but instead identifying herself as a mixed-race person.  

“They brought somebody whose whole career is based on Black culture — she used to be on a show on BET, that’s the reason most people know who she is, she dated one of the most prominent African American rappers in the business, in the history of hip-hop — so her whole culture came from Black culture, even though she says she’s not a Black person herself,” Reid said, referring to Rose’s relationship with Ye, the rapper born Kanye West. 

“The fact that she is now the person they’re using to try to recruit young people of color, and to say that this is the person who is the endorser of Donald Trump when she won’t even claim the culture that brought her to the table, I’m dubious that this will work,” Reid concluded.

Rose hit back at Reid on Tuesday, saying she would not invalidate her white father by identifying as Black. 

“I’ve never said I wasn’t black I said I identify as biracial. I’m not going to invalid my white father to make you feel more comfortable. Stop being a race baiter ur president does enough race baiting for all of us,” Rose posted on X.

Story updated at 3:40 p.m. EDT