CNN is reportedly stepping up plans for a streaming service and will likely create new content for it from anchors like Don Lemon and Anderson Cooper.
The streaming service, known as CNN+, would be an app separate from similar services like HBO Max offered by parent organization WarnerMedia, The Wall Street Journal reported Tuesday.
The network reportedly won’t rely on its on-air programming for content but will instead create new programming, including live shows and long-form documentaries.
In preparation, CNN is also looking to hire producers and contributors, the Journal reported, and wants to bring on executive producers to manage programming.
CNN declined to answer questions from The Hill about its streaming plans.
The details from the Journal emerged just weeks after AT&T announced it was merging CNN’s parent company, Warner Media, with Discovery to create a separate public company.
In a recent town hall meeting, CNN President Jeff Zucker said the merger would not affect WarnerMedia’s plans for CNN+ and that the service should launch in 2022.
Zucker said the corporate deal also hasn’t changed his plans to leave CNN at the end of the year. The Los Angeles Times reported last month that the AT&T merger might prompt Zucker to extend his time at CNN.