Ousted Fox News host Tucker Carlson sent billboard trucks to the offices of major media outlets Thursday to advertise his new subscription-based website.
Tucker Carlson Network (TCN) set up photo-ops with the trucks outside of CNN, NBC News, The New York Times and The Washington Post. The advertisement on the billboard reads, “Corporate Media is Dead.”
The advertisement echoes the apparent slogan for the network in the tagline on its X — the platform formerly known as Twitter — account, which reads fully, “Corporate media is dead. Join us.”
The trucks showed up on the same day the network boasted its “first episode of Ask Tucker” in a post to X.
Carlson announced the new venture Saturday, offering an annual subscription to the service for $72, or $6 per month.
“We’ve been out of work for seven or eight months now, hard to know. Time flies when you’re unemployed,” Carlson joked in a video announcement. “But actually, we have been working in secret and producing an awful lot of material for months now, interviews, et cetera.”
The host has run a free news show on X since April 2023, after Fox News cut ties with the anchor over criticism of company management. The former Fox News host remains under contract with the network, though.
He promised exclusive interviews and other content on the site, which launched this week.
Stephen Colbert, host of “The Late Show,” took the opportunity earlier this week to crack wise about Carlson’s latest venture. The late-night comedian registered a similar domain name to the new network, directing viewers to the alternate site showing a caricature of Carlson dancing in Russian garb, with links to donation pages for global charities.