Tucker Carlson lands first advertiser on X 

Pundit Tucker Carlson has secured his first advertising deal since launching a new video program on X, the platform formerly known as Twitter.

The deal, which is worth a reported $1 million, is with PublicSquare, a marketplace app catering to politically conservative users and companies.

“This partnership between our two companies will employ a reach not found anywhere else,” the company said in a post on the platform celebrating the agreement.

News of the deal was first reported by CNBC on Tuesday.

Carlson, a firebrand commentator and media personality, was pulled off the air by Fox in April just days after it agreed to pay Dominion Voting Systems $787 million to settle claims of defamation brought against the network in connection with its coverage of the 2020 election.

Major blue-chip corporations, such as Procter & Gamble, which had fled the 8 p.m. hour Carlson hosted for six years, began buying commercials in his former time slot on Fox days after the host’s abrupt ouster.

Carlson has since launched a video show on X, publishing semiregular interviews with public officials, GOP candidates for the presidency and other conservative pundits and thought leaders.

“Tucker on Twitter” features many of the same controversial themes that were central to his show on Fox, with the commentator in one recent video asserting that former Minneapolis police officer Derek Chauvin “didn’t murder George Floyd” and criticizing the social justice movements Floyd’s death sparked. Chauvin was found guilty of second-degree murder, third-degree murder and second-degree manslaughter for killing Floyd.

Carlson remains under contract with Fox, and the network earlier this year sent its former prime-time host a cease-and-desist letter, charging his new show on X was a violation of that deal.