Biden campaign to air ads during NFL Thanksgiving game

The Biden campaign is set to air a pair of ads in Michigan and Wisconsin on Thanksgiving during the NFL game between the Detroit Lions and Green Bay Packers, looking to bolster the president’s appeal to the middle class.

The ads will be broadcast in the Detroit and Milwaukee markets, major urban areas in two key swing states that President Biden won in 2020 and will likely need to carry in 2024 to win reelection. The ads are expected to reach 1.1 million adults older than 35, the campaign said.

The first ad, titled “Never Left,” highlights Biden’s middle class upbringing in Scranton, Pa., and features archival photos and video of the president when he was younger.

The second ad, titled “Finally,” focuses on the White House’s efforts to lower prescription drug costs by giving Medicare the ability to negotiate prices, and it specifically cites legislation that capped insulin prices for seniors.

“This Thanksgiving as Americans come together, we are proud to highlight how President Biden and Vice President Harris are focused on the issues that matter most to American families and delivering real tangible results that are lowering costs for everyday Americans,” Biden campaign manager Julie Chavez Rodriguez said in a statement. 

“Next year’s election will determine whether we continue to fight for and strengthen American workers and the middle class or provide handouts to billionaires like MAGA Republicans have proposed time and time again,” she added. “The American people have a choice next November and our campaign will remind them early and often just how stark that choice is.”

The ads are part of a broader $25 million advertising campaign focusing on battleground states.

Biden has trailed former President Trump, the likely GOP presidential nominee, in a spate of recent battleground and national polls of a hypothetical 2024 rematch.

A New York Times/Siena College poll showed Trump leading Biden among voters in Michigan, with Biden leading in Wisconsin. A Marquette Law poll released earlier this month also found Biden narrowly leading Trump in Wisconsin.