President Biden’s reelection campaign launched a new ad in Wisconsin on Thursday to highlight job creation in the battleground state.
The 30-second spot will run on broadcast television in Milwaukee, Madison and Green Bay and on national cable as part of the Biden-Harris team’s 16-week, $25 million ad blitz targeting voters in battleground states.
The ad, titled “Pretty Awesome”, features Kilah Engelke, a cement mason from Milwaukee, talking about how the infrastructure package that Biden signed into law in November 2021 is “putting people back to work.”
“Look at all of the bridges, look at all of the roadways, look at all of the people that are working. All of that is pretty awesome. To have a president like Joe Biden that’s fighting for good jobs, it’s huge,” Engelke says in the ad.
Wisconsin is a pivotal state for the president this cycle after Biden narrowly won it in 2020. Former President Trump, the front-runner in the 2024 GOP primary, won the state narrowly in 2016.
“Our campaign is continuing to make early and aggressive investments in key states to make sure voters hear directly from trusted voices about how President Biden has delivered for them,” Biden-Harris 2024 campaign manager Julie Chavez Rodriguez said in a statement.