The White House is launching a three-week “Made in America” messaging campaign on Monday to refocus President Trump’s public agenda.
The three-week emphasis on key tenets of Trump’s agenda will likely serve as preparation for the Senate’s push to rewrite the U.S. tax code.
Following a week highlighting American-made products, next week — called “American Heroes week” — is expected to focus on American jobs, with the following week devoted to the “American Dream,” according to a White House official.
Despite the strong push to pass a Republican alternative to ObamaCare through the Senate this month, the White House is not planning a week to focus on healthcare.
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“Every day and every week, in a sense, is a healthcare week. It’s something that enormous White House and administration resources have been devoted to since day one,” the White House official told the press pool Sunday.
On Monday, Trump will highlight a number of locally made products from all 50 states. He will tour products displayed at the White House and on the South Lawn, and then will speak to the media on his administration’s support of manufacturing companies in America.
White House press secretary Sean Spicer told the Wall Street Journal that the campaign will underscore the president’s emphasis on reforming the tax code.
The campaign comes as White House aides are reportedly struggling to determine which of the president’s policy priorities to focus on.
Former Speaker Newt Gingrich (R-Ga.), a political adviser to Trump, told the Journal that the White House communications team is “still learning” how to wield its political influence, and that the team was unclear in stating its goals for the healthcare debate.
The campaign follows the White House initiative to promote “theme weeks” on policy areas, such as “infrastructure week” in the first week of June, during which the president tweeted about once a day on infrastructure issues. Subsequent theme weeks focused on energy and technology.