Celebrities on Black Friday: ‘Black political leadership’ is better than a new watch

Celebrities are calling for a black political revolution to galvanize African-American participation in local government in a new video backed by a political action committee.

“Instead of splurging on stuff, let’s spend our money on progress by boosting black politics,” actress Meagan Good says in a three-minute video posted Thursday on the website “Funny or Die.”

Actress Yvette Nicole Brown and other famous black celebrities use the video to call for a break from the consumerism of Black Friday.

“With Black Friday around the corner – it’s arguably the biggest shopping day of the year, a day when retailers turn a profit and most people go broke spending their holiday bonuses,” Brown begins, her sentence completed by other celebs.

“Because a whole lot of people are getting ready to use money they don’t have to buy stuff they don’t need, for people you don’t even like,” the sketch continues.

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“Join the collective by reclaiming Black Friday this November 24 and support something that is really gonna make a difference in our lives,” adds Jeff Johnson.

The assembled Hollywood stars tell viewers that rather than retail spending, investing in local politics and politicians can have a greater effect on communities and national politics.

Twitter users are encouraged to tweet #ReclaimBlackFriday to boost the campaign, and interested viewers can text 48484 for more information. The video is the first post from “The Collective PAC,” a new video channel on Funny Or Die’s website. No other information was available on the channel’s page, but according to the FEC the political action committee has been active since 2016. The group is aiming to “recruit, train, fund and elect 45 progressive black candidates from around the country” in 2018, according to its website.

“By reclaiming a day that is synonymous with retail, we’ll turn it into a day to promote qualified people of color to affect change in local governments,” Brown says.

“90 percent of the elected officials in our country are white,” Good adds. “Not even 90 percent of our country is white.”

“With that kind of under representation, it means that there’s a lot of people making a lot of decisions that don’t really understand the needs of the black community,” Carri Twigg says in the video.

“We didn’t land on Black Friday,” finishes Brown. “Black Friday landed on us.”