Ben & Jerry’s has vowed to release “CBD-infused ice cream” once it becomes federally legalized.
“You probably already know that we’re fans of all things groovy — think: Half Baked and Dave Matthews Band Magic Brownies,” the ice cream giant said in an announcement shared to its website on Thursday.
{mosads}“So it’s no surprise that we can’t wait to get into the latest food trend: cannabidiol, or CBD. We are committed to bringing CBD-infused ice cream to your freezer as soon as it’s legalized at the federal level,” it continued.
Ben & Jerry’s CEO Matthew McCarthy said the company decided to make the commitment for its fans.
“We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices,” he said in a statement. “We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
The company noted its announcement arrives with possible changes “on the horizon” for Food and Drug Administration prohibitions on food and beverages being infused with CBD.
“They’ve set a public hearing on the legalization of CBD-infused foods and beverages for May 31st, and we’ve submitted a comment to them in support of legalization,” the company said.
The news also comes several months after Sen. Ron Wyden (D-Ore.) introduced legislation that would legalize marijuana at the federal level. The measure was designated as S. 420 in a nod to cannabis culture.