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Bush newspaper interview interrupted by Apple Watch

by Jesse Byrnes - 01/13/16 4:25 PM ET

"My watch can’t be talking.” Jeb Bush receives a call on his Apple Watch and gets confused. #technologyishard https://t.co/BW4FTa9yfI

— USA TODAY (@USATODAY) January 13, 2016

Republican presidential hopeful Jeb Bush’s meeting with The Des Moines Register editorial board this week was interrupted when he got a call on his Apple Watch.

Editors of the largest newspaper in Iowa, which hosts its caucuses Feb. 1, inquired about a sound going off in the room Tuesday and asked Bush whether it was his watch.

{mosads}”My watch can’t be talking,” the former Florida governor said, before tapping at the device. A voice was heard on the other end. “Is it my watch?” a bemused Bush asks.

“I’ll call you back,” Bush quips to the voice on the line. “That’s the coolest thing in the world.”

Bush has sported the smartwatch on the campaign trail for months, though confessed last month that “it’s not as intuitive” as other Apple products.

Tags 2016 GOP primary Apple Watch Iowa Jeb Bush Technology