Jack Daniel’s warns whiskey price will go up 10 percent in Europe due to tariffs

Jack Daniel’s Tennessee Whiskey prices will rise in the European Union (EU) due to the member countries’ new 25 percent tariff on imported U.S. whiskey.

Brown-Forman Corp. spokesman Phil Lynch told The Associated Press that the price of Jack Daniel’s in the EU will likely rise by about 10 percent, a change which will go into effect over the next couple of months.

He added that the prices will vary, as local distributors and merchants play a role in determining the price.

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The EU imposed tariffs on a number of American goods in response to President Trump’s steep tariffs on steel and aluminum imports. The EU tariffs were placed on goods including bourbon, orange juice and motorcycles.

Harley-Davidson announced Monday that it would shift production for motorcycles going to EU member countries out of the U.S. due to the tariffs.

Trump on Tuesday responded by criticizing Harley-Davidson in a series of tweets, claiming the company was using the tariffs as “an excuse” to shift production out of the country and warning that it would face a “big tax” when selling motorcycles back to the U.S.